By Max Tyack

Zoho products (SaaS applications) have been awarded ISO 27018 Certification. Zoho’s practices were vetted by an independent third-party auditing firm to help Zoho in ensuring that Zoho standards of accountability for data-handling meet the difficult and rigid requirements for ISO.   ISO is an independent, non-governmental international organization with a membership of 164 national standards … Continue reading “Zoho is Awarded ISO 27018”

By Bob Ritter

Most firms are using broadcast emails to reach their target audience. After teaching Direct Response Advertising (direct marketing) for over 10 years to advertising majors at a respected college with a highly rated communications department, I can tell you about many direct Response Advertising best practices. First is the quality of your list – the … Continue reading “Don’t Give Up on the First Try – Use Child Campaigns with Zoho”